Dusted Guide

# Keyword research

# Keyword research table of contents

# Initial Setup

Before any keyword research, project folders/files must be set up.

This includes the following:

  • Create a client folder in google drive
    • Typically keep existing clients, and prospective clients separately, this should make it easier to manage/locate files in the future
    • Don't forget to move prospective clients to existing if the pitch is won
  • Within the google drive create internal folders, for this work create a keyword research folder
  • Create a new blank google sheet to contain all keyword research

# List Generation

# Google

  1. Create a list of services a client offers
    Create a list of services/high level keywords, this can be done a couple of different ways

    1. Either get the list from the client
    2. Look at existing site and take landing page headers

    Ideally the client would provide a list, as this is the best way to use their existing knowledge.

  2. Split the initial list into categories

  3. Use google to expand these lists
    In google put the top level keyword followed by each letter of the alphabet and scrape the autocomplete list into your google sheet

  4. Remove any bad results
    The idea of this stage is make sure we end up with a long list of top level keywords that can be sent back to the client for them to choose.

    • This is the minimum level of research required.

# Moz

  1. Go to https://moz.com/ and login
    Login details can be found on DO Logins - accounts

  2. Go to the keyword explorer
    Keyword explorer can be found at https://analytics.moz.com/pro/keyword-explorer

  3. Enter a keyword from the google generated list
    Make sure location is set to United Kingdom - en-GB

  4. Go to keyword suggestions
    Click see all suggestions

  5. Choose all relevant keywords from suggestions
    Take all the relevant keywords from suggestions and add them to your google sheet

# Semrush

# Keyword Data

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